SMARTY
Offers. Demand. Routing.
SMARTY gives approved traffic partners access to high-performing consumer offers backed by established buyers, deep real-time demand and intelligent traffic routing.
Great traffic needs great buyers.
The real value of a performance platform is not simply the software behind it. It is the quality of the opportunities it can open and the depth of demand waiting behind them.
SMARTY works closely with established end buyers and high-volume demand partners across selected consumer verticals. Depending on the opportunity, a single offer may be supported by multiple buyers competing in real time, giving qualified traffic access to broader and more resilient demand.
In selected markets, our relationships may include major buyers capable of providing consistent coverage and meaningful capacity. That buyer depth is a core part of the SMARTY value proposition.
An offer is only as strong as the buyers behind it.
Great technology matters. But technology alone does not monetize traffic. What creates real value is demand.
SMARTY gives approved partners access to selected offers backed by active buyers, established end-buyer relationships and meaningful purchasing capacity across high-value consumer verticals.
Depending on the offer, eligible traffic may be exposed to multiple competing buyers through real-time bidding environments. That creates deeper demand, broader coverage and more opportunities to monetize qualified traffic efficiently.
In selected verticals, SMARTY also works with major direct and high-capacity buyers, including primary demand relationships capable of supporting substantial and consistent traffic volume.
Our focus is not simply to make more offers available. Our focus is to make better offers available — with meaningful demand behind them.
- Multiple active buyers competing in real time
- Direct relationships with end buyers
- High-capacity demand for meaningful volume
- Consistently available demand on selected offers
- Strong response and pickup performance
- Coverage designed to keep qualified traffic moving
Put every visit in front of the strongest available demand.
Once strong offers and buyer demand are in place, routing becomes the multiplier. SMARTY uses proprietary AI-driven technology to help evaluate eligible opportunities and direct traffic toward the destinations with the strongest available fit.
Our routing technology can use signals such as source, geography, device, campaign performance, conversion behavior, buyer requirements, traffic quality and available capacity. The objective is not to replace demand with software. It is to use software to extract more value from demand that already exists.
Offers
Selected acquisition opportunities built for performance traffic.
Demand
Established buyers, real-time competition and meaningful capacity.
Routing
AI-assisted decisioning designed to connect traffic with eligible demand.
Demand first. Technology second.
Anybody can build routing software. What is harder to build is a portfolio of strong offers, durable buyer relationships and demand with enough depth to monetize traffic consistently.
High-Value Offers
Selected opportunities designed around monetizable consumer demand.
Buyer Depth
Direct relationships and, where available, multiple buyers competing through real-time bidding.
Routing Intelligence
Technology designed to help traffic reach the strongest eligible demand.
We identify acquisition opportunities
SMARTY identifies acquisition opportunities supported by real buyer demand. Each opportunity has its own audience, geography, economics, buyer coverage and traffic requirements.
Buyer demand competes for eligible traffic
Depending on the opportunity, traffic may be evaluated against multiple available buyers, including real-time bidding environments designed to identify an eligible destination.
SMARTY routes the opportunity
Our technology helps direct eligible traffic toward available demand using campaign rules, buyer requirements, capacity and performance signals.
Qualified consumer demand reaches the buyer
Where applicable, consumers are connected with third-party companies capable of providing the requested product or service.
Dynamic routing over static rules.
Traditional routing often relies on fixed assignments. SMARTY is designed for a more intelligent approach.
Where enabled, our technology can evaluate available campaign opportunities and use performance signals to help determine an eligible destination. This allows traffic distribution strategies to evolve dynamically rather than relying exclusively on static campaign rules.
That simple question becomes increasingly complex as the number of campaigns, clients, traffic sources and acquisition opportunities grows. SMARTY provides a technology layer designed to support that decision.
Built to monetize traffic more intelligently.
Approved clients may access SMARTY offers, buyer demand and routing technology as part of a unified performance relationship.
The goal is to combine monetizable opportunities with the buyer depth and routing intelligence required to make better use of qualified traffic.
Performance without quality is not sustainable.
SMARTY places significant importance on the quality, transparency and integrity of traffic entering our ecosystem.
- Genuine consumer intent
- Traffic transparency
- Accurate marketing
- Source accountability
- Applicable compliance
- Sustainable performance
More buyers. More coverage. More opportunity.
The value of SMARTY grows as buyer coverage and available demand expand. More active buyers can create stronger competition, broader coverage and more opportunities to monetize qualified traffic.
SMARTY is designed around that dynamic. Strong traffic relationships may expand over time into additional products, geographies, traffic capacity, advertiser relationships and custom acquisition arrangements.
Built for a market that never stands still.
Campaign demand changes. Advertiser capacity changes. Consumer behavior changes. Traffic costs change. Conversion rates change.
SMARTY is built for a dynamic acquisition environment where data and technology can support better routing decisions as conditions evolve.
Technology routes. Relationships unlock demand.
SMARTY uses technology to route traffic, but the strength of our buyer relationships is what creates access to meaningful demand.
Our direct relationships with buyers, high-volume demand partners and traffic organizations are central to the platform. Technology can optimize an opportunity only after strong commercial relationships have created that opportunity in the first place.
Access better offers, deeper demand and smarter routing.
We welcome applications from experienced traffic providers, publishers, media buyers, affiliate organizations and performance marketing companies interested in accessing SMARTY offers, buyer demand and routing capabilities.
Tell us about your organization, your traffic, your technology stack, your current verticals and your acquisition capabilities.
We may ask for information about:
- Your company and operating history
- Primary traffic sources
- Geographies covered
- Approximate traffic volumes
- Vertical experience
- Media buying capabilities
- Direct traffic capabilities
- Affiliate or publisher relationships
- Compliance processes
- Tracking and reporting capabilities
- Technology integrations
- Expected scale
Submitting an application does not guarantee acceptance, campaign availability or access to SMARTY technology.
If your organization meets our current requirements and there appears to be a potential fit, a SMARTY representative will contact you to discuss available offers, buyer coverage, routing capabilities and next steps.
Privacy Policy
Last updated: September 2026
This Privacy Policy describes how SMARTY may collect, use, disclose, process and protect information in connection with our websites, marketing properties, campaign experiences, partner relationships and related services. It is intended to provide a clear overview of our general data practices. Specific campaigns, jurisdictions or partner relationships may be subject to additional notices, disclosures or contractual requirements.
Information we may collect
Depending on the context, we may collect information that you submit directly, information generated through your use of our websites and campaign properties, device and browser information, IP address, referral data, traffic-source identifiers, campaign identifiers, cookies, pixels, analytics data, conversion data and other technical information used to operate, measure, secure and improve our services.
How we may use information
We may use information to operate and improve our websites and campaigns, support traffic routing, detect fraud or abuse, measure campaign performance, manage partner relationships, provide support, communicate with users and business partners, comply with legal obligations and support our legitimate business operations.
AI-assisted and algorithmic processing
SMARTY may use proprietary algorithmic and AI-assisted systems to support traffic routing, campaign selection, performance analysis and other acquisition functions. These systems may evaluate technical, contextual and historical performance signals in order to support the operation of our marketing technology platform.
Information sharing
Where applicable, information may be shared with service providers, marketing partners, advertisers, business partners, analytics providers, fraud-prevention providers, technology vendors, professional advisors or other parties involved in the operation of a campaign or service. Some consumer-facing campaigns may involve the transfer of submitted information to one or more third-party providers that may contact the consumer regarding the requested product or service.
Cookies and similar technologies
We may use cookies, pixels, local storage, tracking parameters and similar technologies to understand traffic sources, measure performance, remember preferences, support security and improve user experiences. Browser settings may allow users to control some of these technologies.
Data retention
Information may be retained for as long as reasonably necessary to support business, contractual, security, compliance, fraud-prevention, reporting or legal requirements. Retention periods may vary by data type, campaign and jurisdiction.
Security
We use administrative, technical and organizational measures designed to protect information from unauthorized access, misuse, alteration or disclosure. No method of transmission or storage can be guaranteed to be completely secure.
Your privacy choices
Depending on your location, you may have rights relating to access, deletion, correction, portability, restriction, objection, or certain forms of sale or sharing of personal information. Requests may be submitted using the methods described in the sections below.
Terms & Conditions
By accessing or using SMARTY websites, campaign properties, partner pages or related services, you agree to these Terms & Conditions and any additional terms that may be presented in connection with a particular campaign or service.
Use of the site
You may use the site only for lawful purposes and in a manner that does not interfere with the security, integrity or operation of the service. Unauthorized automated access, scraping, abuse, fraudulent submissions, attempts to circumvent controls, or use that violates applicable law or third-party rights is prohibited.
No guarantee of availability
Campaigns, offers, services, technology features and partner opportunities may be modified, restricted, suspended or discontinued at any time. Access to SMARTY campaigns or technology does not create a right to continued availability.
Third-party products and services
SMARTY may connect users with third-party companies. Unless expressly stated otherwise, SMARTY is not the provider, insurer, lender, installer, contractor, broker, carrier or seller of the products or services offered by those third parties. Eligibility, pricing, coverage, service availability, underwriting and contractual terms are determined by the applicable provider.
Partner relationships
Business access, campaign participation, traffic permissions, use of technology and compensation are subject to separate approvals and may be governed by additional agreements. Submitting a partner application does not create a binding commercial relationship.
Intellectual property
The SMARTY name, logo, site design, technology, software, algorithms, campaign infrastructure, content and associated intellectual property are owned by or licensed to SMARTY except where otherwise indicated. No rights are granted except as expressly provided.
Disclaimer of warranties
To the extent permitted by law, SMARTY services are provided on an “as is” and “as available” basis without warranties of uninterrupted availability, specific performance, conversion results, profitability or suitability for a particular purpose.
Limitation of liability
To the extent permitted by applicable law, SMARTY will not be liable for indirect, incidental, consequential, special or punitive damages arising from the use of the site, third-party services or campaign participation.
Do Not Sell or Share My Personal Information
Certain privacy laws provide consumers with the right to opt out of the sale or sharing of personal information as those terms are defined by applicable law. SMARTY provides this section to explain how eligible consumers may submit such a request.
If you wish to request that SMARTY not sell or share personal information associated with you for purposes covered by applicable privacy law, you may contact us using the information provided in the Contact section below. We may need to verify information before processing a request.
Submitting an opt-out request does not necessarily stop all data disclosures. Information may still be disclosed where permitted by law, including to service providers, for security and fraud prevention, for legal compliance, or for other purposes that do not constitute a sale or sharing under applicable law.
Where technically supported, recognized browser-based opt-out preference signals may also be processed in accordance with applicable legal requirements.
California Consumer Privacy Act
This section is intended for California residents and describes rights that may be available under the California Consumer Privacy Act, as amended by the California Privacy Rights Act and other applicable California privacy rules.
Categories of personal information
Depending on your interaction with SMARTY, we may process identifiers, internet or network activity, commercial information, geolocation-related information, professional or business information, inferences, and information submitted through forms or campaign experiences.
California privacy rights
Eligible California consumers may have the right to request access to certain personal information, request correction, request deletion, obtain information about categories of data disclosed or shared, and opt out of certain sales or sharing of personal information.
Non-discrimination
SMARTY will not unlawfully discriminate against consumers for exercising privacy rights. Certain services may depend on information that is necessary to provide the requested functionality.
Authorized agents
California residents may in some circumstances use an authorized agent to submit a request. We may require evidence of the agent's authority and may need to verify the consumer's identity directly.
Verification
We may take reasonable steps to verify the identity of the person making a request. The type and amount of information requested for verification may depend on the nature of the request and the sensitivity of the information involved.